Status: Closed Beta Testing
Background
Maskan Manager
Property management mobile app that simplifies rentals, tenancies, and maintenance workflows.
Problem
How can we address the lack of integrated solutions in the rental market for landlords and tenants, resulting in disjointed property management, inadequate communication tools, manual lease handling, and platform fragmentation?
Outcome
Designed a mobile app for efficient rental property management with real-time features, tenant screening, lease control, instant communication, and maintenance management, enhancing tenant satisfaction and business performance.
Info
My Role
Research, Sketching, Wireframing, UI Design, User Testing & Prototyping
Project Length
12 Months
Team Members
1 Product Manager, 1 Designer, 2 Developer
Tools
Figma, Jira, Whimsical
Achievements
80%
users reported satisfaction following iteration enhancements.
1.5x
confidence boost with the app for property and tenancy management
40%
increase in user perception of app ease-of-use post iteration
Research Outcome
1. Development of an Integrated Property Management Platform.
2. Streamlined Communication and Workflow Management
3. Optimization of Property Owner Operations and Efficiency
What do I like about this project?
This project challenged me as the sole designer, requiring me to take on the role of a senior designer, making crucial decisions. I gained invaluable lessons about design and the importance of senior leadership guidance through this experience.
Contents
User Interviews
Affinity Mapping
Competitive Analysis
Personas
User Flow
Lo-Fidelity
Hi-Fidelity
User Testing
Iteration
Feedback & Analysis
Hi-Fidelity v2
Strategy
Beginning with thorough research, we understood business objectives, market dynamics, and user needs through methods like market research, user interviews, and affinity mapping. We generated ideas, identified core functionalities, and established information architecture and user flow.
We used an agile approach with weekly sprints for flexibility and progress. We made rough designs in the Design phase, adjusting them based on feedback. Then, we tested them refining based on user feedback. Finally, we finalized designs and prototypes for production, making further improvements based on user interactions.
Research
Market Research Analysis
A commissioned market research report gathered insights on challenges for renters and property owners via online surveys, focus groups, and interviews, yielding substantial data on rental market issues.
Manage properties
efficiently
Integrate utility
billing
Handle tenants,
documentation
Streamline rent
payments
Simplify service
requests
Manage deposits
effectively
List homes
comprehensively
Rate tenants
confidently
Key findings from the research elucidate crucial pain points and needs shared by renters and property owners alike, shedding light on overarching challenges within the rental market. This extensive analysis unveils common obstacles faced by stakeholders, underscoring the necessity for holistic solutions to streamline processes and enhance user experiences.
User Interviews & Affinity Mapping
After conducting in-depth user interviews and analyzing the data, we have synthesized our findings into an affinity map to categorize the needs, pain points, and preferences of different stakeholders involved in property management.
Affinity Mapping Exercise
Action Points
Create an integrated property management solution for landlords
Develop a user-friendly platform for tenants
Improve communication and scheduling for service providers
The affinity mapping process revealed a clear need for a multifaceted property management solution that addresses the specific pain points and preferences of landlords, tenants, and service providers, including streamlining communication, automating tasks, and providing a centralized platform for managing all aspects of property management
Competitive Analysis
We surveyed the market to find existing tools for property management and tenant communication.
Existing property management apps are limited in scope, lacking comprehensive solutions for property owners and tenants. There's a need for a unified tool to address the diverse needs of all stakeholders efficiently.
Design
Brainstorming
Following our research, I led a brainstorming session to generate potential solutions, emphasizing idea generation without feasibility constraints initially. We identified a promising solution: a single account with multiple profiles for different user types. While focusing on property owners and tenants for the initial launch to mitigate delays.
We identified a set of core functionalities that we believed were crucial for the success of the app:
Multiple user
profiles
Complete property management
User Flow
To demonstrate the essential features, we've crafted a simple flowchart outlining key user tasks. The diagram below illustrates a process specifically tailored for landlords.
Low-fidelity Wireframes
I quickly started creating low-fidelity wireframes of the main flow & functionalities.
Challenges
Users found the app easy to use overall, but struggled with adding properties and units, which is crucial. This confusion led to cluttered screens and too many options, making property management difficult. To fix this, we're simplifying how users add properties and units to make the app easier for everyone.
Optimized Design Goals and User Flow
Enhance landlord confidence by streamlining property and unit management through improved organization and accessibility, including separate tabs and linked listing functionalities.
Hi-Fidelity Design Iteration 1
Initially, I aimed to assess if the design supports landlords and tenants in property management, boosting confidence. A basic prototype for usability testing and improvement before full implementation.
Evaluation
User Testing & Measuring Feedback
Feedback sessions were conducted with three experienced landlords and two new tenants to assess the app's usability. Data was then collected through a questionnaire to measure design success quantitatively.
Results
To assess design success quantitatively, goals were broken down into measurable objectives. A questionnaire was used to collect data. All five users expressed confidence in using the app for daily property management tasks, with four reporting complete satisfaction with its features.
Feedback Analysis
Feedback sessions were conducted with three experienced landlords and two new tenants to assess the app's usability. Data was then collected through a questionnaire to measure design success quantitatively.
Insights Collection
Action Points
Simplifying User Flow: Integrating listing function directly into units reduces confusion
UI Decluttering: Grouping options under higher-level category based on user feedback.
Maintaining Usability: Creating dedicated tenant screen and relocating options for user clarity.
Iteration
Final Version
Users suggested integrating the listing function directly into added units for clarity. Based on this feedback, we simplified the UI by grouping options under higher-level categories. To maintain usability, we created a dedicated tenant screen and relocated relevant options.
In total of 600+ screens were designed addressing
all parts of the application and user flow.
5
Iterations
2
Evaluations
600+
Hi-Fidelity Designs
2
Prototypes
Say hi!
Get in touch with me for opportunities, freelance projects, design advice, or simply to say hello on zaidxdesign@gmail.com
Side Stuff
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