Status: Live
Background
Adore Maldives, a luxury travel agency with bases in Maldives and Spain, embarked on a website redesign project to elevate its online presence. The aim was to create a visually captivating platform while harnessing SEO strategies to drive traffic and enhance user experience. Retaining key branding elements was crucial to maintain continuity with the company's established identity.
Problem
How to revamp Adore Maldives' website to boost online presence, traffic, and user experience while preserving brand identity.
Outcome
Execute a holistic website redesign, prioritizing visuals, SEO, and brand consistency for Adore Maldives to enhance online presence and user engagement.
Info
My Role
UX, UI Design,
Prototyping
Project Length
3 Months
Team Members
1 Product Manager, 1 Designer, 2 Developer
Tools
Figma, Jira
Achievements
Increased Traffic
Implementation of SEO best practices led to a significant surge in website traffic.
Improved Conversion Rates
Intuitive design and enriched content contributed to higher conversion rates
Enhanced Brand Perception
Visually captivating design and seamless user experience elevated Adore Maldives' brand perception
Positive Feedback
Customers responded favorably to the redesigned website, citing its user-friendly interface and improved functionality
Process
- Comprehensive Analysis:
- Conducted an in-depth assessment of the existing website's performance, user experience, and SEO metrics.
- Identified areas for improvement and formulated a strategic plan to address shortcomings effectively.
- User-Centric Design:
- Streamlined navigation and improved accessibility to enhance user experience.
- Integrated intuitive interface elements to guide visitors seamlessly through the site.
- Visual Enhancement:
- Implemented aesthetic upgrades, including high-quality images and multimedia content showcasing Maldives' luxurious offerings.
- Emphasized captivating visuals to entice visitors and increase engagement.
- SEO Integration:
- Conducted extensive keyword research and optimization to improve search engine ranking.
- Strategically placed keywords in content, meta tags, and headers to enhance organic visibility and attract targeted traffic.
- Brand Continuity:
- Ensured consistency with Adore Maldives' branding elements to reinforce brand identity across all touchpoints.
- Responsive Design:
- Optimized the website for various devices and screen sizes to deliver a seamless browsing experience.
Visual
Side Stuff
Designed by me with Chocolate Matcha
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